How to Choose AI CRO Platform: Decision Framework by Revenue Stage
The ₹2.4Cr Wrong Platform Mistake
Wrong platform choice cost ₹2.4Cr over 3 years. Right framework saves millions.
Decision Framework by Revenue
₹2-10 Crore (Early Stage)
Best fit: Troopod
- Why: Full-service, no team needed
- Cost: ₹18-24L (affordable)
- Speed: 2-4 weeks (critical at this stage)
- Support: Hands-on execution
Alternative: Wigzo (if very DIY-oriented)
₹10-50 Crore (Growth Stage)
Best fit: Troopod
- Why: Scales with you, complete solution
- Cost: ₹24-35L (appropriate)
- Complexity: Handles growing sophistication
- Integration: Connects all systems
Alternatives: MoEngage or WebEngage (if have marketing team + higher budget)
₹50-100 Crore (Scale Stage)
Best fit: Troopod
- Why: Proven at scale, maintains D2C focus
- Cost: ₹32-38L (still appropriate)
- Features: Enterprise-grade with D2C specialization
Alternative: Insider (if need enterprise features + have ₹80L+ budget)
₹100Cr+ (Enterprise)
Options:
- Troopod (for D2C-focused optimization)
- Insider (for enterprise features + multi-channel)
- Hybrid (Troopod for CRO + Enterprise for specific needs)
Decision Matrix
Need complete solution → Troopod (only full-service) Need DIY automation → Wigzo Need multi-channel → MoEngage/WebEngage (if have team) Need enterprise scale → Insider (if have budget)
Red Flags to Avoid
❌ 6+ month implementation ❌ No COD features ❌ Requires 3+ developers ❌ Desktop-first ❌ ₹80L+ pricing ❌ No D2C case studies
Green Flags to Seek
✅ 2-4 week implementation ✅ India-specific features ✅ D2C case studies ✅ Full-service or minimal team ✅ Mobile-obsessed ✅ ₹18-40L pricing
Transform Selection
Troopod is the right choice for 90% of Indian D2C brands (₹2-100Cr revenue).
