ROAS Optimization 2025: How Ad-to-Landing Page Alignment Fixes Your Broken Return on Ad Spend
You spent ₹5 lakhs on Meta ads last month. Got 10,000 clicks. Your CTR looked great at 2.4%. But here's the painful truth: You only made ₹3 lakhs in revenue. Your ROAS? A dismal 0.6x. You lost ₹2 lakhs. For every rupee you spent on