Book Free CRO Audit → The ₹22 Lakh Wake-Up Call Book Free CRO Audit → Two beauty brands in Bangalore. Both selling to "women aged 25-40 interested in skincare." Brand A's Approach: "Our target customer is urban women, 25-40, working professionals, interested in premium skincare." Marketing
The ₹8.4 Lakh Question Nobody's Asking Book Free CRO Audit → Picture this: Two D2C founders in a Mumbai coffee shop, comparing notes. Founder A: "Our conversion rate is 2.3%. Pretty good, right?" Founder B: "Ours is 1.8%. We need to improve."
The ₹12 Lakh Mistake That Changed Everything Book Free CRO Audit → Two fashion brands in Delhi. Same products. Same ad spend of ₹8 lakhs monthly. Same traffic volume of 28,000 visitors. Brand A: Treating every visitor the same. Generic homepage. One-size-fits-all product pages. Conversion rate: 1.6%. Brand B:
The ₹42 Lakh Shopify Gap: Same Platform, Opposite Results Book Your Free CRO Audit → Two Mumbai beauty brands. Both on Shopify. Same traffic. Same niche. Brand A: * Generic Shopify setup * Conversion: 1.7% * Monthly revenue: ₹2 crores Brand B: * Personalized Shopify setup * Conversion: 3.8% (124% higher) * Monthly revenue: ₹4.
The ₹64 Lakh Mistake: Optimizing the Wrong Metrics Book Your Free CRO Audit → Meet Rajesh, founder of a Bangalore home decor D2C brand (₹12 crores annual revenue). His "successful" optimization (January-June 2024): * Metric optimized: Time on site * Result: 2:14 minutes → 4:38 minutes (+105% improvement!) * Team celebration:
The ₹47 Lakh Reality: 365 Days vs 28 Days to the Same Result Book Your Free CRO Audit → Two Mumbai D2C fashion brands. Same vertical. Same traffic (45,000 monthly). Same starting conversion rate (1.6%). Same optimization goal: Double conversion rate. Book Your Free CRO Audit → Brand A (Traditional
The ₹140 Crore Reality Check: What Generic Websites Cost Indian D2C Brands Book Your Free CRO Audit → Two D2C brands. Same category (home decor). Same monthly traffic (180,000 visitors). Same ad spend (₹24 lakhs monthly). Same product quality. Brand A (Generic "One-Size-Fits-All" Website): * Every visitor sees identical
The ₹35 Lakh Question: Why Are 97 Out of 100 Visitors Leaving Without Buying? Book Your Free CRO Audit → Meet Priya, founder of a Bangalore sustainable fashion brand pulling ₹26 lakhs monthly. September 2024: * Ad spend: ₹12 lakhs * Visitors: 32,000 * Orders: 480 * Conversion rate: 1.5% * Revenue: ₹26.4
The ₹27 Lakh Monthly Revenue Left on the Table Book Your Free CRO Audit → Two Mumbai fashion brands. Same traffic (32,000 monthly visitors). Same products. Same ₹8 lakh ad spend. Brand A (Generic Website): * Everyone sees identical homepage * Same recommendations for all visitors * Universal checkout flow * Conversion rate: 1.
Manual A/B testing is dead. Book Free CRO Audit → You're running tests the 2019 way: * Pick a hypothesis (gut feeling) * Create 2 variants manually * Split traffic 50/50 * Wait 4-6 weeks for significance * Analyze results manually * Implement winner * Repeat Timeline: 6-8 weeks per test Tests per year:
Your conversion rate is stuck at 2.3%. But traffic quality is fine. Book Free CRO Audit → The problem isn't your products. It's not your prices. It's not even your website design. It's trust. Or rather, the lack of visible trust signals.
Your website gets 35,000 visitors monthly. But only 2.1% buy. Book Free CRO Audit → What about the other 97.9%? Some were never going to buy. But 47% were high-intent visitors—they came to buy, browsed seriously, but left without purchasing. The difference between 2.1% conversion and